For non-profits, a donation page will be a primary source of donations. You want your donors to understand who they’re donating to, and why they should share it with others. But creating your donation page can become overwhelming. That’s why we’re sharing our most effective donation page examples for non-profits.

How to Make An Effective Non-Profit Donation Page

Show Visitors Ways That They Can Donate

An effective way of creating a donation page is to make it informative. Fill your donation page with information on every way visitors can give. This can include how to donate online, by phone, or by mail. As well as if you accept tribute giving, legacy donations, etc. When designing BHCHP’S nonprofit donation page, we used an accordion dropdown to minimize details on ways to donate.

If you don’t have as many details to share, you can put accordion tabs at the bottom, as the Charles River Center’s donation page we designed does below:

Include the Impact of Donations

Tell your visitors where the donations will go, and how it’s helped by showing the direct impact. Girls Inc. of Greater Lowell’s donation page is an example of a donation page we designed, prompting specific donation amounts, and what they will be spent on:

On BHCHP’s website, we featured success stories; using these stories to connect visitors, leading them to your donation page. 

While on LUK Inc.’s donation page, we displayed impact through statistics.

Bring Attention to Your Donation Page

Put a CTA in Your Header

This donation page example is a no-brainer because of its simplicity. Include a CTA on your homepage to bring attention to your donation page. When designing the Lowell Community Health Center’s website, we added a CTA to the header with the word “Donate” to achieve this.

For GACI Global’s website, we placed the CTA in the header three times.

Email Newsletter

Include an email signup form to collect subscribers. Visitors may not be ready to donate yet, but staying in touch with them could result in future donors or volunteers for your organization.

How to Collect Donations

Embed a Donation Form

Embedding a donation form directly on your website will make it easier for people to donate. This can be a custom form as we built for Charles River Center’s donation page:

Or it can be an embedded form that’s easy to use. Similar to how we designed it on BHCHP’s nonprofit donation page below, including preset amounts for people to choose from.

Offer Subscriptions

It’s likely that you’ll have visitors that are really dedicated to helping your cause and want to donate regularly. Therefore, offer an option for monthly donations as we designed for Girls Inc.’s website, allowing people to pick a donation frequency.

Contact Us for Help!

If you’re not comfortable with updating or creating a website, it can be difficult to make some of these changes. Call 617-539-6528 or contact us because we’d love to design a non-profit page or a website that will help you reach your organization’s goals. If you’re looking for more examples of past work we’ve done with nonprofits, check out our portfolio of non-profit website designs for endless donation page ideas.

Compete Now

Would you like help designing your website’s donation page? We offer professional non-profit website design that focuses on reaching your organization’s goals and relaying your mission. Click here or call 617-539-6528 to learn more!

About the Author:  This post was written by Donato Dandreo of Compete Now.