{"id":12638,"date":"2025-12-01T06:36:27","date_gmt":"2025-12-01T06:36:27","guid":{"rendered":"http:\/\/localhost\/mcn\/blog\/the-importance-of-competitive-401k-plans-in-attracting-and-retaining-nonprofit-employees-2\/"},"modified":"2026-06-05T19:23:59","modified_gmt":"2026-06-05T19:23:59","slug":"the-importance-of-competitive-401k-plans-in-attracting-and-retaining-nonprofit-employees-2","status":"publish","type":"post","link":"https:\/\/gc.gcdev3.com\/mcn\/blog\/the-importance-of-competitive-401k-plans-in-attracting-and-retaining-nonprofit-employees-2\/","title":{"rendered":"The Importance of Competitive 401(k) Plans in Attracting and Retaining Nonprofit Employees"},"content":{"rendered":"<p>Nonprofit organizations face unique challenges in attracting and retaining top talent. With budgets often constrained and salaries that may lag the private sector, nonprofits must lean on the strength of their benefits packages to remain competitive. Among these, a robust retirement plan\u2014such as a 401(k)\u2014stands out as one of the most powerful tools for both recruitment and retention.<\/p>\n<h6 id=\"retirement-benefits-as-a-differentiator\"><strong>Retirement Benefits as a Differentiator<\/strong><\/h6>\n<p>According to an Empower study,<sup>1<\/sup>\u00a0employee engagement is the single greatest factor driving savings behavior. Engaged employees are 2.5 times more likely to capture their full employer match and nearly twice as likely to save above the match threshold. The study also found that clear match formulas outperform complex designs, and that auto-enrollment drives both higher participation and increased savings without discouraging employees.<\/p>\n<p>Additional insights from recent Empower research highlight the broad financial concerns employees face:<\/p>\n<ul>\n<li>78% say having a financial plan to guide their decisions ahead makes them happier and less stressed.<sup>2<\/sup><\/li>\n<li>70% of retirees would advise their younger selves to start saving earlier for retirement and to save more.<sup>3<\/sup><\/li>\n<li>67% agree that \u201cMy employer has a responsibility to provide options to help me reach my financial goals.\u201d<sup>3<\/sup><\/li>\n<\/ul>\n<p>These findings reinforce that employees value financial guidance and meaningful support from their employers\u2014making competitive retirement benefits a key differentiator, especially for nonprofits.<\/p>\n<h6 id=\"impact-on-retention\"><strong>Impact on Retention<\/strong><\/h6>\n<p>A recent article from PLANSPONSOR<sup>4<\/sup>\u00a0highlights that benefits, especially retirement savings options, are a core driver of retention. Many employees report staying with their current employer because of access to competitive benefits, even when salary might be lower elsewhere.<\/p>\n<p>Financial wellness and retirement readiness play an increasingly significant role in an employee\u2019s decision to stay. As Empower research shows, employees who feel supported in reaching their financial goals are more engaged and more likely to remain with their employer.<\/p>\n<h6 id=\"why-it-matters-for-nonprofits\"><strong>Why It Matters for Nonprofits<\/strong><\/h6>\n<p>For nonprofits, employee turnover is especially costly. Beyond recruitment and onboarding expenses, turnover disrupts program delivery, strains donor and community relationships, and puts added pressure on already limited staff resources. Competitive retirement benefits\u2014such as employer matches, immediate vesting, and auto-enrollment\u2014signal investment in employees\u2019 long-term well-being and strengthen organizational loyalty.<\/p>\n<h6 id=\"practical-steps\"><strong>Practical Steps<\/strong><\/h6>\n<ul>\n<li>Consider offering a 401(k) Plan benefit for your employees if you do not offer one.<\/li>\n<li>Consider adopting a clear, competitive employer contribution formula.<\/li>\n<li>Consider implementing auto-enrollment to increase participation.<\/li>\n<li>Consider shortened vesting schedules to encourage retention and engagement.<\/li>\n<li>Provide access to financial wellness tools, which Empower\u2019s research shows boosts savings across income levels.<\/li>\n<\/ul>\n<h6 id=\"conclusion\"><strong>Conclusion<\/strong><\/h6>\n<p>In the nonprofit sector, where every resource must be maximized, offering a strong retirement benefit is not simply a cost\u2014it is a strategic investment. The evidence is clear: competitive retirement plans help nonprofit employees build financial security, improve retention, reduce turnover costs and reinforce an organization\u2019s reputation as an employer of choice.<\/p>\n<pre><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15279 alignleft\" src=\"https:\/\/gc.gcdev3.com\/mcn\/wp-content\/uploads\/2026\/05\/Lisa-Cardinal-Headshot-12_1_2025.jpg\" alt=\"\" width=\"205\" height=\"178\" srcset=\"https:\/\/gc.gcdev3.com\/mcn\/wp-content\/uploads\/2026\/05\/Lisa-Cardinal-Headshot-12_1_2025.jpg 485w, https:\/\/gc.gcdev3.com\/mcn\/wp-content\/uploads\/2026\/05\/Lisa-Cardinal-Headshot-12_1_2025-300x261.jpg 300w\" sizes=\"auto, (max-width: 205px) 100vw, 205px\" \/><\/pre>\n<p><strong>About the Author: <\/strong><a href=\"https:\/\/www.linkedin.com\/in\/lisa-cardinal-943211b\/\">Lisa Cardinal, CRC,\u00a0CEBS<\/a>\u00a0is the\u00a0Sales Director of\u00a0<a href=\"https:\/\/www.empower.com\/client\/mass\/employer\/\">Empower<\/a>.<\/p>\n<p>1 Empower, \u201cEmpowering America\u2019s Financial Journey 2025<sup>TM<\/sup>.\u201d<\/p>\n<p>2 Empower, \u201cGreat Decide,\u201d March 2025.<\/p>\n<p>3 Empower, \u201cTime is Money,\u201d 2024.<\/p>\n<p>4 PLANSPONSOR, Benefits Continue as Major Factor in Employee Retention, September 30, 2025.<\/p>\n<p>FOR PLAN SPONSOR USE ONLY<\/p>\n<p>Empower refers to the products and services offered by Empower Annuity Insurance Company of America and its subsidiaries. This material is for informational purposes only and is not intended to provide investment, legal, or tax recommendations or advice.<\/p>\n<p>\u201cEMPOWER\u201d and all associated logos and product names are trademarks of Empower Annuity Insurance Company of America.<\/p>\n<p>\u00a92025 Empower Annuity Insurance Company of America. All rights reserved.<\/p>\n<p>WF-371950-1225 RO5028769-1225<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonprofit organizations face unique challenges in attracting and retaining top talent. With budgets often constrained and salaries that may lag the private sector, nonprofits must lean on the strength of their benefits packages to remain competitive. Among these, a robust retirement plan\u2014such as a 401(k)\u2014stands out as one of the most powerful tools for both recruitment and retention.<\/p>\n","protected":false},"author":1,"featured_media":15329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[140],"tags":[],"class_list":["post-12638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-posts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Competitive 401(k) Plans in Attracting and Retaining Nonprofit Employees - Mass Council of Nonprofits<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Competitive 401(k) Plans in Attracting and Retaining Nonprofit Employees - Mass Council of Nonprofits\" \/>\n<meta property=\"og:description\" content=\"Nonprofit organizations face unique challenges in attracting and retaining top talent. With budgets often constrained and salaries that may lag the private sector, nonprofits must lean on the strength of their benefits packages to remain competitive. 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