{"id":15221,"date":"2026-06-01T16:21:21","date_gmt":"2026-06-01T16:21:21","guid":{"rendered":"https:\/\/gc.gcdev3.com\/mcn\/nonprofit-resources\/communications-marketing\/"},"modified":"2026-07-10T17:26:39","modified_gmt":"2026-07-10T17:26:39","slug":"communications-marketing","status":"publish","type":"page","link":"https:\/\/gc.gcdev3.com\/mcn\/nonprofit-resources\/communications-marketing\/","title":{"rendered":"Communications &#038; Marketing"},"content":{"rendered":"<h2 id=\"communications-marketing\">Communications &amp; Marketing<\/h2>\n<div class=\"entry-content\">\n<h4 id=\"getting-started\"><strong>Getting Started<\/strong><\/h4>\n<p><a href=\"http:\/\/www.forbes.com\/sites\/steveolenski\/2014\/04\/29\/content-marketing-and-nonprofits-5-strategies-for-driving-donations\/\" target=\"_blank\" rel=\"noopener\">Forbes: Content Marketing and Nonprofits<\/a><\/p>\n<p><a href=\"http:\/\/philanthropynewsdigest.org\/off-the-shelf\/the-public-relations-handbook-for-nonprofits?_ga=2.228826079.215728392.1503590276-1332863826.1503590276\" target=\"_blank\" rel=\"noopener\">Foundation Center: A Guide to Public Relations for Nonprofit Organizations<\/a><\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-plan-template-generator?hubs_content=www.hubspot.com%2F&amp;hubs_content-cta=nav-resources-blog&amp;_ga=2.185666601.1021232695.1708103408-1308953915.1708103408&amp;_gl=1*1vhhclx*_ga*MTMwODk1MzkxNS4xNzA4MTAzNDA4*_ga_LXTM6CQ0XK*MTcwODEwMzQwNy4xLjAuMTcwODEwMzQwNy42MC4wLjA.\">Hubspot: 6 Steps to Create an Outstanding Marketing Plan<\/a><\/p>\n<p><a href=\"http:\/\/www.nonprofithub.org\/starting-a-nonprofit\/lift-create-initial-nonprofit-marketing-plan\/\" target=\"_blank\" rel=\"noopener\">Nonprofit Hub: How to Create Your Initial Nonprofit Marketing Plan<\/a><\/p>\n<p><a href=\"http:\/\/www.nonprofitmarketingguide.com\/resources\/strategy\/5-goals-for-a-nonprofit-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Nonprofit Marketing Guide: 5 Goals for a Nonprofit Content Marketing Strategy<\/a><\/p>\n<p><a href=\"http:\/\/www.selfishgiving.com\/about\/\" target=\"_blank\" rel=\"noopener\">Selfish Giving: Consultation, Blog and Publications<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"annual-reports\"><strong>Annual Reports<\/strong><\/h4>\n<p><a href=\"https:\/\/yearly.report\/\" target=\"_blank\" rel=\"noopener\">Yearly:\u00a0 A Tool for Building Online Reports Online<\/a><\/p>\n<p><a href=\"https:\/\/philanthropy.com\/article\/Online-Annual-Reports-a\/158955\" target=\"_blank\" rel=\"noopener\">Chronicle of Philanthropy: Online Annual Reports- A Sampling<\/a><\/p>\n<p><a href=\"https:\/\/www.councilofnonprofits.org\/tools-resources\/nonprofit-annual-reports\" target=\"_blank\" rel=\"noopener\">National Council of Nonprofits (NCN): Nonprofit Annual Reports<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"communicating-to-the-media\"><strong>Communicating to the Media<\/strong><\/h4>\n<p><a href=\"http:\/\/www.causevox.com\/blog\/8-principles-for-writing-a-nonprofit-press-release\/\" target=\"_blank\" rel=\"noopener\">Cause Vox: 8 Principles for Writing a Nonprofit Press Release<\/a><\/p>\n<p><a href=\"http:\/\/blog.hubspot.com\/marketing\/press-release-template-ht\" target=\"_blank\" rel=\"noopener\">Hubspot: How to Write a Press Release<\/a><\/p>\n<p><a href=\"http:\/\/www.inc.com\/guides\/2010\/09\/how-to-write-a-press-release.html\" target=\"_blank\" rel=\"noopener\">Inc.: How to Write a Press Release<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"crisis-communication\"><strong>Crisis Communication<\/strong><\/h4>\n<p><a href=\"https:\/\/www.nonprofitmarketingguide.com\/how-to-prepare-your-nonprofit-for-a-pr-crisis\/\">Nonprofit Marketing Guide:\u00a0How to Prepare Your Nonprofit for a PR Crisis<\/a><\/p>\n<p><a href=\"https:\/\/nonprofitrisk.org\/resources\/webinars\/crisis-communications\/\" target=\"_blank\" rel=\"noopener\">Nonprofit Risk Management Center: Crisis Communications<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"design\"><strong>Design<\/strong><\/h4>\n<p><a href=\"http:\/\/blog.hubspot.com\/marketing\/free-visual-content-tools-list\" target=\"_blank\" rel=\"noopener\">Hubspot: 29 Free Online Design Tools for Creating Stunning Visual Content<\/a><\/p>\n<p><a href=\"http:\/\/www.nptechforgood.com\/2013\/07\/29\/low-cost-tools-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">Nonprofit Tech for Good: 94 Low-Cost or Free Online Tools for Nonprofits<\/a><\/p>\n<p><a href=\"http:\/\/www.techsoup.org\/support\/articles-and-how-tos\/few-good-online-survey-tools\" target=\"_blank\" rel=\"noopener\">Techsoup: A Few Good Online Survey Tools for Your Nonprofit<\/a><\/p>\n<p><a href=\"https:\/\/about.canva.com\/canva-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">Canva for Nonprofits<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"online-branding-social-media\"><strong>Online Branding &amp; Social Media<\/strong><\/h4>\n<p><a href=\"http:\/\/www.expertise.com\/small-business\/small-business-social-media-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">Expertise: 5 Steps to Master Small Business Social Media<\/a><\/p>\n<p><a href=\"http:\/\/wiredimpact.com\/blog\/10-well-designed-responsive-nonprofit-websites\/\" target=\"_blank\" rel=\"noopener\">Wired Impact: 10 Well-Designed Responsive Nonprofit Websites<\/a><\/p>\n<p><a href=\"http:\/\/www.socialbrite.org\/2010\/03\/19\/should-you-start-a-blog-for-your-nonprofit\/\" target=\"_blank\" rel=\"noopener\">Socialbrite: Should You Start a Blog for Your Nonprofit<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"presenting-public-speaking\"><strong>Presenting &amp; Public Speaking<\/strong><\/h4>\n<p><a href=\"http:\/\/blog.hubspot.com\/marketing\/little-known-powerpoint-tricks\" target=\"_blank\" rel=\"noopener\">Hubspot: 7 Little Known PowerPoint Tricks You\u2019ll Wish You Knew Sooner<\/a><\/p>\n<p><a href=\"http:\/\/fortune.com\/tag\/public-speaking\/\" target=\"_blank\" rel=\"noopener\">Fortune: Public Speaking<\/a><\/p>\n<p><a href=\"https:\/\/www.toastmasters.org\/\" target=\"_blank\" rel=\"noopener\">Toastmasters International<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"storytelling\"><strong>Storytelling<\/strong><\/h4>\n<p><a href=\"https:\/\/s3.amazonaws.com\/givegab-guides\/storytelling-template.pdf?__hssc=52438135.1.1466530520676&amp;__hstc=52438135.7db9e2a05c55e2035d27e08cb4e83e7d.1466530520676.1466530520676.1466530520676.1&amp;__hsfp=3539773036&amp;hsCtaTracking=01fd0efa-e5b4-4faa-85ee-7a7029d29ddc%7Cfcce0bfb-8e20-4f0b-a3c4-f4f0ae0ceb28\" target=\"_blank\" rel=\"noopener\">GiveGab\u2019s Storytelling template<\/a><\/p>\n<p><a href=\"http:\/\/nonprofithub.org\/nonprofit-marketing-plan\/nonprofit-storytelling-seven-tips-for-sharing-stories-about-your-work\/\" target=\"_blank\" rel=\"noopener\">Nonprofit Hub: 7 Tips for Sharing Stories About Your Work<\/a><\/p>\n<p><a href=\"https:\/\/nonprofithub.org\/free-guides\/\" target=\"_blank\" rel=\"noopener\">Nonprofit Hub: Free Guides<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h4 id=\"other-resources\">Other Resources:<\/h4>\n<ul>\n<li><a href=\"https:\/\/gc.gcdev3.com\/mcn\/business-directory\/\">Business\u00a0Directory:<\/a>\u00a0 Looking for some pros to help with marketing, design, website creation, or PR? Check out our Business Directory, which is made up of MCN members who serve nonprofits. <a href=\"https:\/\/gc.gcdev3.com\/mcn\/membership\/\">Join now<\/a>\u00a0to become part of this directory.<\/li>\n<li>Visit our\u00a0<a href=\"https:\/\/app.massnonprofitnet.org\/page\/grant-listings\/index\" target=\"_blank\" rel=\"noopener\">Grants &amp; Awards\u00a0<\/a>and\u00a0<a href=\"https:\/\/gc.gcdev3.com\/mcn\/events\/\" target=\"_blank\" rel=\"noopener\">Training &amp; Events<\/a>\u00a0pages to view upcoming opportunities.<\/li>\n<li><a href=\"https:\/\/gc.gcdev3.com\/mcn\/blog\/\" target=\"_blank\" rel=\"noopener\">Nonprofit 411 Blog:<\/a>\u00a0Opinions and insight from MCN affiliates, who specialize in services that help nonprofits grow.<\/li>\n<li><a href=\"https:\/\/www.tfaforms.com\/348161\">SectorNews Newsletter:<\/a>\u00a0Our\u00a0free monthly newsletter sent to over 13,000 nonprofit professionals from across the Commonwealth.<\/li>\n<li><a href=\"http:\/\/www.irs.gov\/Charities-&amp;-Non-Profits\/Exempt-Organizations-Business-Master-File-Extract-EO-BMF\" target=\"_blank\" rel=\"noopener\">IRS Exempt Organizations Business Master File<\/a>:\u00a0Information on all of the state\u2019s tax-exempt organizations.<\/li>\n<\/ul>\n<p>If you have a resource or tool you think might be a good fit for this or any of our resource pages,\u00a0<a href=\"https:\/\/www.tfaforms.com\/400064\" target=\"_blank\" rel=\"noopener\">you can submit it here<\/a>.<\/p>\n<p><i>These Resource Pages contain external links. The Massachusetts Council of Nonprofits is not responsible for the privacy policies or content of these links. MCN does not endorse the products or services provided by these links.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Communications &amp; Marketing Getting Started Forbes: Content Marketing and Nonprofits Foundation Center: A Guide to Public Relations for Nonprofit Organizations Hubspot: 6 Steps to Create an Outstanding Marketing Plan Nonprofit [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":15198,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-15221","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communications &amp; Marketing - Mass Council of Nonprofits<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications &amp; 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